Now that you’ve got the basic principles of Instagram advertising down, it is time to get the highest ROI possible by following these best practices to create great Instagram ads.
#1. Instill Each Ad with Personality
Whether it be a funny goof, an emotional video, or just an intriguing image showing off your culture, if your Instagram post doesn’t feel humanized then you will not reach your engagement potential.
People use Instagram to be entertained, amused, or amazed. Whether it’s while you’re on the train to work or when you are unwinding after a long day of work, no one is looking to hop on Instagram to see a boring corporate advertisement. This is why appealing to emotions is always the way to go. Check out this fun post from Shape Magazine as a perfect example.
#2. Make Sure Your Ad Is Contextually Relevant
What works with one social media platform won’t necessarily work with another. For instance, your business likely wouldn’t promote the same content through LinkedIn as they would through Twitter, as the audience is typically in a different state of mind.
The same goes for Instagram. Put yourself in your target buyer’s shoes and be aware of where they are. On Instagram, do you think your lead is likely to download and read your 40 page e-book? Probably not. Ensure your ads do not feel overly sales-driven because this isn’t typically what Instagram is used for.
Pizza: the most Instagrammed food!
#3. Use Hashtags…
But don’t just hashtag #food or #love. Get more creative, and do some user research to see which hashtags are more likely to be searched for by your audience. Also, don’t overdo it with hashtags. This can make your post look a bit sloppy and desperate.
The ideal number? TrackMaven analyzed 65,000 posts and found that 9 hashtagsis the ideal number for highest post engagement. They also found that longer hashtags often perform better.
#4. Run a Contest
Promoting a contest or giveaway is by far one of the most effective ways to reach your goals faster with Instagram advertising. Why? Because people love competition and free stuff! What better way to get your audience excited about your brand?
#5. Post at Optimal Hours
I spoke a bit about this during the budgeting step of Instagram ad-set up, but using the ad-schedule feature (which is only available with lifetime budgeting) is a great way to get people at the right time.
If you know your audience well, this shouldn’t be too hard to determine, but trial and error can also work here. Think about your vertical. If you’re an online retailer, when do people typically shop for clothing online? Or if you’re a car dealership, what days of the week do you see the highest spike in website traffic? Asking these questions is a good place to start.
Without further ado, set forth and advertise on Instagram! This is one platform you should not ignore, and this guide should provide you with enough resources to become insta-famous.
Read more Steps to Start Advertising on Instagram
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