Wednesday, 3 Mar 2021
Link Building

Where will I find quality backlinks?

Suppose you have a website (say a website of confectioneries) with amazing content and you acquire backlinks from technology, porn or gaming website. What will search engine conclude about your site? You have actually confused them. They might come to conclusion that this is just an attempt to gain more page rank and your content is not what you claim.
Search engine assume that you might be linked with restaurant, cafe, beverages, home delivery etc but you are not.
What is the obvious action once search engine find bad or un-related in-bound links?
They will reduce your page rank or even penalize your website by taking it out of the SERP. Once you are out of SERP, there is a very tedious and time consuming process to get back again.
Avoid acquiring backlinks from suspected sites, back-link farms as it does not guarantee you that you will get the link from your industry sites. It could come from any random sites. Getting such backlinks are called black hat seo technique.
This is the reason why getting high quality backlinks are crucial for a web page to get more traffic. Website traffic is the most important asset that determines the success and failure in digital marketing.

However, building a link profile isn’t as simple as it sounds. You can’t go to every site, ask them to link back to yours, and expect them actually to do it. Conversely, not all links have equal value. Some are much more valuable than others due to different factors that govern the quality of each site.

If you want to develop a link profile that allows you to boost your search ranking on Google, then below are variables that you need to consider to help you find the best links for your site.

However, building a link profile isn’t as simple as it sounds. You can’t go to every site, ask them to link back to yours, and expect them actually to do it. Conversely, not all links have equal value. Some are much more valuable than others due to different factors that govern the quality of each site.

If you want to develop a link profile that allows you to boost your search ranking on Google, then below are variables that you need to consider to help you find the best links for your site.

Where to find quality backlinks

Answer Quora and Yahoo questions

There are tons of opportunities for backlinks on Quora and Yahoo! People are always searching for answers. Allot some time for replying to questions and drop those links in the posts. Both sites offer ways for you to search by topic so you only see queries that are relevant to your industry. Some people may even link back to you on their own sites.

Social bookmarking sites

Social bookmarking sites let users add, comment, edit, and share bookmarks of online content. Using these services makes it easier for users to save your content online instead of bookmarking them on their PCs or on their phones. Reddit and Digg are excellent examples of social bookmarking sites.

Submit your content of social bookmarking sites. They’re mostly free and Google does like it when they find your content there.

Forum posting and content syndication

Okay, so we’re probably scraping the bottom of the barrel here.

But let me remind you: it’s not the tactic that makes your links bad, it’s the person who implements them!

In that case, there is still value in posting on forum boards and syndicating your content on different sites.

Forums provide a platform for users to talk and post questions. Join forums and add to the conversation. Find forums that you could be a part of and links to your site whenever you post anything. When you do join forums, you’d want to make sure that they allow do-follow attributes.

Content syndication offers a trickier proposition. You need to find sites with lots of traffic and social followers to republish your content on their blog. The site needs to accept syndicated content for this tactic to work. Sites that will publish your post normally include links to your site in the byline or author bio and the post where the syndicated content was originally published.

Guest blogging sites help in outreach

Outreach to your readers in your niche is what brings you success. Guest posting is proven way to get quality do-follow backlinks, branding and attract tons of web traffic. This definitely helps in your outreach program. This step also diversify your link profile and release you from over dependence on SERP.

CAUTION: The attempt to write guest posts just to acquire backlinks is not the way to go and is a criminal act in the eyes of Google. But all bloggers are not alike in their intentions and hence there exist is a grey area.

Find popular blogs in your niche with domain authority (DA>30) that accept guest posting and then contribute with quality article. While writing your post, follow the guest post guidelines of the target blog. Insert important links relevant to the content written on your website but do not overdo it intentionally. Be a guest post writer and use this opportunity to build organic backlinks for your website.

Guest post submissions also help getting the traffic share from other websites and build a relationship with them in exchange of a quality article in return. It helps you increase organic traffic tremendously with few guest posts.

Not just you write a submit blog posts on other sites, you shall also accept guest posts. Accepting guest posts enhances your own blog with more articles and viewership.

Product Reviews

This last tip can be viewed on in two different ways. The first one is related to products you’re using yourself at your company.

List any of the services or products you acquired recently and are working with. Especially smaller companies or startups are always on the lookout for good testimonials to help them get better social proofing of their product. As long as you are a customer of their product so you can write a meaningful review, there’s a high possibility you can get a link back in exchange for a testimonial.

The second way you can use product reviews for getting backlinks is the other way around If you do a Google search for “inurl:reviews [your keyword(s)]” or even “inurl:reviews [your industry]“. With this search, you can specifically identify bloggers and websites who got a track record of writing product reviews that are related to your business. Once you’ve identified a list of potential websites to reach out to, write a friendly email towards the owners of the website and ask them if they want to review your product or service. Extra bonus benefit on this one is that you can use those reviews again on your website as social proof about your awesome product!

Realated post: Dofollow and Nofollow backlinks, Which one is better

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