Strengthening link building activities by constantly linking to new websites that have high authority, increases the authority of your website. Since link building is majorly on the basis of high quality content
Building quality links from authoritative platforms still form a sure bet way of ranking high in search engine results.The only difference is the fact that now old link building habits have made way for smart strategies, building relationships and a lot of hard work.
There are several methods of obtaining links, some of which are more effective than others. All of the methods we advocate are white-hat methods which will stand the test of time because they align with what search engines value long-term and Google compliant. Be wary of black hat methods, which are shortcuts that look to manipulate search rankings in spammy and unethical ways. Strategies like keyword stuffing, cloaking, forum posting, comment section spamming, content spinning, spammy link building with exact match anchor text, and other black-hat methods were once strategies that worked but now can get your website blacklisted or algorithmically penalized.
Guest blogging is certainly one of the best ways to build backlinks. However, you must remember that building links should not be the primary goal of your guest blogging.
Instead, focus on building authority by guest blogging for top websites. Then quality links will be a natural outcome.
It’s important to note that guest blogging is just one way to build links and creating great blogs ultimately depends on the quality of your content. The following points are secondary and serve as a guideline to optimise your guest posts for outreach success!
Find Relevant Opportunities
First things first. In order to leverage guest blogging for your link building, you need to first find relevant sites that accept guest posts. There are quite a few different ways to do this.
Use Google Search
Many websites that accept guest posts have a separate section or page that talks about it. These are the pages where they list their guest posting guidelines.
So the simplest way to find them is using Google Search. Just type in your niche or industry followed by “guest blog,” “write for us,” “become a contributor,” and so on.
For example, if you’re in the travel industry, you could search for:
“Travel” + “guest post”
“Travel” + “guest blog”
“Travel” + “contributor”
“Travel” + “write for us” and so on.
To find the websites that don’t necessarily have a separate page soliciting guest posts, you can search for:
[Keyword] + “This is a guest post”
[Keyword] + “Contributing Author”
[Keyword] + “Guest Columnist” and so on.
These searches will help you find websites that have accepted guest posts at some point. So even if they don’t proactively seek guest posts, they still might accept them.
Refine Your List of Targets
Once you have a identified some websites in your niche that accept guest posts, you need to refine the list further. Why? Because some of them might not be good enough to help you build quality backlinks.
What should you check for precisely? Here are some parameters that you can use to refine your list of websites:
- Domain Authority: Roughly, any websites with a Domain Authority of more than 50 should be a good place to start. The higher, the better. In general, you should not be targeting sites that have a DA lower than 40.
- Quality of Content: Go through the site to check how often they post, and what kind of content they post. As a reader, if you think their content is valuable, definitely keep them in your list. Also, check for the engagement on their posts. The higher the number of comments and shares, the better.
- Author Bio: Check if the guest posts on these sites provide a prominent placement to the author’s bio. Also, check out some profiles of other guest contributors to get an idea of their DA and quality.
You should now have a solid list of websites that you want to pitch to.
Create Your Posts
As soon as you start receiving replies, work on creating those guest posts. A few key things to be kept in mind when writing these posts are:
- Follow the guest posting guidelines of the target website.
- Focus on SEO and try to optimize your posts accordingly.
- Include a link back to your website or a relevant web page, but make sure that it’s non-promotional.
- Pay close attention to the readability of your post, as well as spelling and grammar.
Write Useful Content and Insert Your Links in the Body
To get your post published on a high authority website, it must provide value to its readers.
You must link back to reliable sources when stating a fact. Also, insert links to your own blogs if they are relevant to the topic and provide a deeper insight.
Having links in the body of the post is better for SEO compared to those placed below in the author’s bio. Host bloggers will usually tell you that you can only place your link in the author bio. In that case, try to convince them that the link will add relevant information to the post and benefit the readers.
Collaborating with other bloggers will help build your influence over a new group. This will ideally lead to new subscribers over time. It’s a golden opportunity to show new readers your value-add by providing actionable advice that is not shared elsewhere.
Moreover, building better relations with fellow bloggers will help you improve your content. They will give suggestions on your content, and you can discuss different strategies to try or find new topics to
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