As per the research of Top seo leaders published on Search Engine Land, about 95% of the websites that got affected by this update, had similarity in content that “look[s] to be written for ranking purposes and then has ads and/or affiliate links sprinkled throughout the article… they seem to have content on a vast array of topics that are not adding all that much value above what other sites in the industry have already written.”
The key reasons for facing punishment by Fred algorithm update are –
One of the sure-fire reasons for punishment by Fred update is publishing content lower in quality. In fact, Google considers the low quality content as offense that can result in degrading the ranking of a website. Usually, the pages with keyword stuffing, unnecessary usage of keyword inside the content that seems almost unreadable or nonsensical, short, ambiguous and unoriginal content are the examples of low quality content. In addition, refurbishing content from different websites is also considered as low-quality.
After the introduction of Fred updates, one of the most affected websites are those that contain massive amount of advertisements. Usually, the sole reason for existence for these websites is revenue generation. Many of these websites contain content wrapped with advertisements. Those ads often appear inside the content, especially in between the paragraphs.
Now, Google considers such websites as spammy as they are unable to give cleaner and better navigating experience to the users. Of course, the monetising the content has not been considered as offense when the content appears information, original and useful for the users. But making profit from the advertisement without offering anything innovative for the users is considered as punishable offense by Google.
Unoriginal Affiliate Programmes
There is no denial of the fact that an affiliate programme is an essential part for promoting and marketing the websites as you can list sales, deals or offers through the affiliate ad network. Google does not find any offense in becoming the part of such affiliate programme. However, when a website aims at only revenue generation with the help of unoriginal and unhelpful affiliate programmes, Google Fred update may penalise it.
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