There are a huge range of benefits for using Facebook messenger bots for business, too. One of the most important is a chatbot’s ability to increase conversion rates, as long as the pre-designed messages are written and planned effectively. Here are five ways that you can use Facebook Messenger bots to increase your conversions, as well as our top tips for writing high-quality messages.
1. Improve customer service
The first way to use Messenger chatbots to increase conversions is obvious: Through the use of automated messaging, you are guaranteed to provide potential customers with an immediate response to any questions they may have.
Providing excellent customer services is crucial to upping your conversion rates andsets you apart from the competition. When building your chatbot, make sure you take into consideration FAQs sent to your business and provide a means through which people can quickly find answers to them. The easiest way to do this is to offer multiple choice responses that gradually narrow down to a specific question.
By ensuring that you are providing high-quality answers, potential customers can quickly and easily decide if they wish to purchase your products or services. Not only does the relaying of accurate and precise information play to your favor, but by providing an immediate response you are reducing the chances of these people sourcing an alternative supplier or buying from someone with a quicker response rate.
And a bonus perk: By getting a bot to request information from customers you are also pre-qualifying them before spending human hours on getting the details.
You can view your response rate on your Facebook homepage.
2. Build brand awareness
Use your bot to let people know what it is your company does, particularly when communicating with people who have recently entered your brand’s sphere of influence. This is a great way to capture interest. By conveying your brand in a way that appeals to your target audience, you are qualifying people from a cold audience to a warm audience and moving them down your sales funnel. There are a few ways to do this, and there’s no reason that you can’t do them all. It’s all about what works best for your brand.
First up, provide people who decide to message you with a greeting message. This allows them to learn a little more about your business before they engage in conversation.
UNICEF’s greeting message provides information about what the organization does.
Your second option is to provide a menu at the bottom of your Messenger window. This enables people to ask questions to learn more about who you are, what you do, and other useful information.
This bot menu allows users to learn more about the agency.
You can also engage in brand awareness directly as part of your bot conversation. By letting people know about a recent event your business has been a part of or an interesting project you’ve been working on, you are likely to capture your audience’s attention.
3. Encourage people to visit your product page
Once you’ve used one or both of the above features to warm your audience up, you can start directing them to your product pages. However, it is important that you make it feel natural and conversational and NOT like a sales pitch. This is a big no. If you don’t want to direct people to your product pages this way, you can always add a shop button to the menu, but well-organized conversation does tend to work well.
Burberry provides you with the option to browse its products in both the menu and the conversation.
4. Send broadcasts to subscribers to increase your customer lifetime value
As well as your standard bot conversation, you can send out ad hoc broadcasts to your subscribers. There are many useful ways to use these to draw attention back to your brand and increase customer lifetime value and the likelihood of future conversions. Once again, make sure that these aren’t too sales orientated and send them out sparingly – no more than once per week.
You can use broadcasts to let customers know about important business news you think they will find interesting, to offer them content that they may find useful such as a blog which will draw them back to your website, or to ask them if they want to be made aware of future product launches and information.
With broadcasts, it’s important not to bombard people with information but to engage them in a conversation. Try asking questions to see if they are interested and wish to continue. You should also offer multiple opportunities to end the conversation if they aren’t interested.
5. Include augmented reality
Victoria Beckham is one of the few people to embrace augmented reality as part of her chatbot, and the results are seriously impressive. She’s owner of one of the best Facebook Messenger bots we’ve seen. She uses it to allow users to use their camera try on her collection of sunglasses to see whether or not they would suit them. This is a great way to encourage conversions, which we are hoping to see more of in the future.
Victoria Beckham’s bot includes augmented reality, allowing you to try on her sunglasses collection
Read more : Tips for an effective Facebook Ads Campaign
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